Advice on the DOs and DONTs of guest blogging abound, and yet people routinely do not make necessary changes in their guest blogging strategy simply because they fail to recognise the warning signals that point out the need to do so.
Photo Credit: Brad Perkins
Here are 5 signs that you are guest blogging the “wrong way”. Better wise up if you see a couple of this signs, unless you’re fine with wasting your time and effort on a posting campaign that won’t yield any significantly positive results.
SIGN 1 – You can’t get blogs / sites to accept your posts.
I don’t know how you can ignore this sign, but in case you are especially dense then this is your wake up call to up the ante in terms of the quality of your guest posts. They’re evidently not cutting it, so better rethink your topics or hire a writer if you have to. The posts themselves may also not be the problem, but the email/cover letter or whatever tactic you use to approach sites and blogs might be your problem. So better figure out what’s wrong really fast, because until you have guest posts that are published you technically don’t even have a guest posting campaign to speak of.
SIGN 2 – All (most) of the sites / blogs you submit posts to accept them.
Exactly the opposite of the first sign, this one can really blindside you because you’re probably thinking that you’re doing great with all the back links you’re getting from your numerous guest posts. The problem is, the reason why your posts are all getting accepted probably has nothing to do with their quality but because you’re probably submitting them mostly to low quality blogs that accept just about any guest post that comes their way. In fact, be honest with yourself. Your nice fat link profile probably all comes from paying blogs to publish your posts! And if you haven’t been paying attention, then you fully deserve getting tagged by Google as a link scheme.
SIGN 3 – No activity on your most of your posts
Not all of your posts will go viral. In fact, chances are that none will, but if your posts are NOT getting ANY page views, comments, or social shares, then you have a problem. Remember, the end goal of a good guest posting campaign is not simply to get back links, so you want people to actually read your posts. If your posts are not getting any activity, then it’s clear that no one’s bothering to read them. Figure out if your mistake lies in the quality of your posts, the popularity of the blogs/sites you are submitting to, or maybe the relevance of your topics to the readers of those blogs. You need to know why the readers (if any) of those blogs are not finding your posts interesting enough so that you can take the proper adjustments in your campaign.
SIGN 4 – Your guests posts are not driving traffic to your site
Yes you want the back links and having people read your posts and even share them is great, but in the end you also want your posts (or at least a healthy amount of them) to drive traffic to your site. Having people come to your site via the guest post is not just about getting more traffic to your site, but is an indication that what you are serving them with your guest posts is interesting enough for them to go further and find out more about you.