With plenty of online tools available to people these days, content marketing can easily be done on the internet. One of the most effective ways to do this is by submitting articles to various article publishing directories.
Article directories are either free or paid. Some of the paid ones, however, may also offer a free plan ideal for those who are still starting out in writing and promoting articles online.
Going through this route helps greatly in promoting your writeups. The reach is global and you earn better rankings from Google. It is also one of the best ways to establish your credibility as an expert in your specific niche.
What to Do
When using an article directory, you can choose to sign up to several of the most trusted. One is Ezinearticles.com which has both free and paid options.
Do come up with a quality article and make sure you meet the word count required. Normally, a minimum of 400 words per article will do.
Selecting the most appropriate category and sub-category is also essential. This will enable your articles to be easily found in the directory.
You will also need to create an attention-grabbing summary. But while you may be tempted to just use the first two sentences of your article, it would be best to write a different one that summarizes what your writeup is all about.
Another very important part of your submission that should never be taken for granted is the author resource box. This is where you tell people about yourself and what you do. Most article directories allow the inclusion of a website link in this part that allows visitors to be directed to your own website or blog in case they’re interested to read more of your content or get to know you better.
What Not to Do
Signing up on an article directory requires putting your name in there and your personal photo. Avoid using a pen name if possible and not uploading a photo. Keep in mind that internet users like to meet and see real people even online and not including a photo in your personal profile can only turn them away.
Do not include links to your website in the body of your article. This is a no-no in article directories. Rather, include your blog or website link in the author resource box section.
Finallly, don’t submit mediocre articles or those that have been rehashed several times. Make it a point to write unique content every time to establish your credibility online.